2020-06-28
When traveling around the city, in addition to looking for renovated old houses in the alleys and authentic local food, Tainan is also a city full of industrial stories. It is an important town for the development of the textile industry, with a generation that works hard and creates economic miracles. . Taiwan is a "Kingdom of Wedding Dresses" with a complete wedding dress industry chain. From dress fabrics, lace, artificial pearls to dress design, every aspect is down to detail. The time-honored Ming Lin Lace has also faced many challenges such as industrial relocation, international competition and market changes. After careful consideration, the second generation successors chose to follow the pace of the times, combine their own resources with fashion creativity, and ride on the industrial transformation. Train, develop new value of lace.
Minglin Lace, the cultural and creative flavor of an old brand
Those who like handicrafts must visit the "Little Pegasus Lace Club" on the third floor of Lin Department Store when traveling to Tainan. This is the corporate transformation path of Lin Shuzhen, the second generation successor of Minglin Lace, from a traditional enterprise to a brand. Through the lace theme pavilion, more people can discover the diversity and creativity of lace.
Minglin Lace transforms into a creative company, making lace popular and used in daily life
Minglin Lace is an old company that has been established for more than a century. The first-generation founder started from selling accessories. Later, he saw the development potential of lace and officially changed its name to Minglin Lace in the 53rd year of the Republic of China (1964 AD). Catching up with the take-off of Taiwan's textile economy, business is booming and there are tens of thousands of lace patterns. Visiting Ming Lin Lace’s old store in Tainan, the entrance is filled with piles of lace samples. Two sisters, Lin Shuzhen and Lin Yinxue, said, “In fact, the lace made in Taiwan is of high quality, has good technology, does not steal stitches, and does not fade. , deeply loved by Yomi customers, because most of our machines are imported from Japan and Germany, and we can also optimize the production of various lace patterns according to customer requirements." The widespread use of machines to produce lace makes lace no longer expensive, and the patterns are also more and more.
Two sisters, Lin Shuzhen (left) and Lin Yinxue (right), witnessed the prosperity of lace and joined hands to transform into cultural and creative industries (Photo/Crazy Fashion)
However, the market has been changing rapidly in the past ten years. Faced with the crisis caused by low-price competition and industrial changes, the two sisters decided to give it a try. In the 103rd year of the Republic of China, they founded the "Little Tianma" brand and opened a brand counter in Lin Department Store, combining handicrafts and Carry forward lace culture and move towards daily life and popularization. Breaking the past perception that lace can only be used for dresses or underwear, integrating with local culture and actively connecting with modern life, making lace semi-finished products an accessible daily necessities. Minglin Lace has invested in research and development for a long time, evolving and improving the light, elegant, dreamy and pure characteristics of lace. The texture is shaped to be extremely stylish, focusing on details to lead new fashion trends.
Minglin Lace creates a physical store to let people see the history and modern new mission of lace (Photo/Crazy Fashion)
Lin Shuzhen said that this year, Minglin Lace participated in the Taiwan International Orchid Exhibition for the first time, and worked with designers to develop evening gowns embroidered with orchid lace, using the history of lace to create more beautiful miracles. The brand combined local elements and developed lace phoenix flowers as the space planning of Lin Department Store. This series of products was also brought to Japan for exhibitions and received high praise. The brand went to Thailand to participate in the exhibition, and the design products presented were different from those in the Japanese exhibition. Lin Shuzhen noticed the demand for localization and developed lace design necklaces and earrings based on the local favorite gold series. They are very rare in China and make people see the heritage. The new look of lace integrates into life and art, and also creates the brand value of the company.
Minglin Lace combines cultural creativity and design to develop fashionable products with exquisite craftsmanship and aesthetics (Photo/Crazy Fashion)
Minglin Lace has been open for more than a century and has accumulated more than 50,000 products. There are many types of lace. Just by name, they include cloth lace, net lace, Raschel lace, cloth lace, water-soluble lace, and embroidered flowers. Lace, lace and many different techniques. The two sisters said, "We plan to create a digital archive of our products. These are the history of lace and part of our company's growth. We hope to create more lace miracles in the future."
- Minglin Lace——Little Pegasus
- Address: 3rd Floor, Lin Department Store, No. 63, Section 2, Zhongyi Road, Zhongxi District, Tainan City
Lace craftsmanship will not disappear, but will be given a new mission with the development of the times. Lin Shuzhen, the second-generation successor of Minglin Lace, chooses to innovate and use Eastern creative designs to make Western lace transcend the limitations of flatness and softness, creating the healing value of fashion and companionship. The popular application of lace has extended from handicrafts, clothing accessories, household items, combined with more modern design ideas, to necklaces, jewelry and fine art, becoming a multi-media creative material. In the future, cross-border integration of lace and technology is not ruled out.
From the cheerful sharing of Lin Shuzhen and Lin Yinxue, the two second-generation successors of Minglin Lace, the secret of running a brand is reflected. Transformation is not about following blindly. They act cautiously but have more open ideas. Minglin Lace is working hard to connect local cultural characteristics and lead the way. Come to more new design products and let the materials create new value.
