2019-06-12
[New Tang Dynasty Asia-Pacific Channel, October 13, 2017] In European society, lace can only be owned by princes and nobles. In fact, lace also has a connotation, that is innocence, but now, this connotation may have been forgotten. You see, in a large lace factory in Tainan that has been around for nearly 60 years, the second generation successor, Sister Lin Shuzhen, has developed lace into a more diversified direction, worked with designers to propose high-quality lace, and successfully marketed traditional lace. culture.
The lace totem of Tainan City’s early city flower, the phoenix, can be seen on the ceiling decorations and counter partitions. In response to the theme of this year's Taiwan Design Exhibition, "Design Travel," one of the routes is at the historic Lin Department Store. This time-honored lace brand is a designated tourist attraction.
Lin Shuzhen, general manager of the lace company: "On the right is a dragon, and on the left is a phoenix. There is auspiciousness here. It combines elements from the East and the West and blends them together."
Hollow totems, embellished with rhinestones, noble and elegant necklaces and bracelets, and inlaid with 2 far-infrared beads, combined with technological elements, are the creative ideas of a time-honored lace brand in Tainan, including lace fans, lace hair accessories, lace shoes, etc. etc., lace is used in various ways to attract tourists’ attention.
Lin Shuzhen, general manager of the lace company: "Many of Lin's department stores are tourists, so when we come here, we also hope that they can bring back some of Tainan's local culture."
Lin Shuzhen and her sister, the second generation successors of the lace brand, inherited their father's honest business philosophy. Faced with low-price competition, many Taiwanese lace factories chose to go west. Lin Shuzhen and her sisters decided to stay in Taiwan. In the past five years, they have successfully launched a new brand, Lin Shuzhen. Taking reporters to visit, the place where lace brands originated nearly a century ago, all kinds of lace materials and laces are available. In fact, what Lin Shuzhen wants to sell most is the traditional lace culture.
Lin Shuzhen, general manager of the lace company: "When we were young, in fact, why do many children's clothes have lace? Because it is a kind of innocence, a kind and pure feeling, so we hope to bring people a return to the past. That human nature.”
For example, this wedding dress uses simple flower lace totems, which are widely used in the upper body design, making it elegant and romantic. Another Hanfu wedding dress uses the Cattleya orchid totem, which was composed by a well-known Taiwanese painter and reproduced by a lace factory. Embroidered according to the picture, nearly a century of traditional lace craftsmanship is combined with oriental clothing to present the beauty of Chinese and Western. It debuted at the Taiwan Design Exhibition and also brought a new experience to the designer.
Fashion designer Zhang Shuzhi: "For designers, material is a very important soul of the work. They are also very supportive of designers. I like working with them because they give us a lot of space."
Wedding dress brand director Da Wei: "It's like a lace museum. There are so many collections of lace, which surprised me. They are even willing to provide me with customized lace to customize dresses. I think This is a very, very big help to Taiwanese design.”
Lin Shuzhen's passion for inheriting lace culture moved the founder of the seventh-grade wedding online platform. Through the platform's high popularity, she held a wedding event, attracting more than 400 brides to sign up, and indirectly promoted the soft power of Taiwan's lace culture.
Adam, founder of the wedding online platform: "Our team is quite familiar with online marketing and promotion, so we hope that through this cooperation, more grassroots consumers can know about the culture of Taiwan. , it can be passed down continuously and let more people know that we have such soft power.”
Lace company general manager Lin Shuzhen: "We hope that through some of our designs, including this time's participation in the Taiwan Design Exhibition, we can let more people understand that in fact, the best things are kept in Taiwan. .”
From a wholesaler to a one-stop shop, the quality of MIT lace is very popular in Europe and Japan. Lin Shuzhen wants to use Tainan as a starting point to build the base of the lace kingdom, provide high-quality lace, develop a platform, integrate with designers, and market traditional lace culture.
